Simple SEO for Coaching Websites: How To Boost Your Visibility

Coachilly Magazine
7 min readFeb 24, 2023
SEO Coaching Websites RankMath Article Banner Showing Google Search Bar

How can you get more visitors directed to your coaching website? SEO is one key to making that happen. But since you are a Coach first, we want to spare you the complexity behind the big topic of Search Engine Optimization. The intent of this article is to break the complexity down and make it easy for you to put SEO easily into action for your coaching website with RankMath.

We will share how to do this without breaking the bank or spending endless time. Read on and watch our video to see how you can use RankMath to finally drive more visitors to your coaching business. We wouldn’t recommend it if we didn’t use the tool ourselves!

Why Is SEO So Important For A Coaching Business?

SEO is an important tool for life coaches because it helps them to reach their ideal clients and increase visibility. SEO can help coaching websites to rank higher in search engine results, which will lead to more website visitors and potential clients. It also allows coaches to create content that is optimized for specific keywords so that they can be found more easily by people searching for their services.

Additionally, it can help coaches to build trust with potential clients by providing them with relevant and helpful content. This will help to establish the coach as an expert in their field, which can lead to more business.

SEO Helps To Attract Coaching Leads

Think of it this way:

When you look for an expert in a specific field, perhaps a company to fix the roof on your house or a language tutor for your kids, you begin to do your research. Typically, you employ Google or other search engines to find more information. It is no different for coaching services.

Say, you are a Career Coach in Tampa, FL. Your potential clients type “career coach in Tampa, Florida” and as a result, they will see websites that contain content that matches the search term.

Let’s take this a step further. Let’s say your potential clients are looking for help with job interviews. They may search for “how to have successful job interviews” or “job interview coach in Tampa”. Again, they will see a list of search results matching their keywords.

If you offer these services but aren’t found within the first two pages of search results, it is highly unlikely anyone will ever find your website. It is the proverbial needle in the haystack.

To be found, your website needs to be search engine optimized. That means you need to build content that targets the keywords your clients are looking for!

SEO Helps To Rank Your Coaching Website

If you just write whatever comes to mind, or you write about the things people want to know, but your content (articles, service descriptions, etc.) is not SEO-proof (not optimized for search engines), then your content won’t show up in the search results.

Of course, you can pay Google to list your website at the top of search results. That can cost a pretty penny. It may also not be as effective because humanity has become “ad blind”. That’s a marketing term describing the effect of our ability to tune out or ignore ads because we see them so much that our brain marks them as “noise“.

Search engine optimization has a long-term impact on your website traffic. That’s why it is the better investment. It takes time but pays off if you stay consistent. And it’s not as hard as you think.

What Is SEO For Coaches And How Does It Work?

SEO stands for Search Engine Optimization and it is the process of optimizing a website or web page to rank higher in search engine results. It helps coaches to reach their target audience and increase visibility by creating content that is optimized for specific keywords. This way, when potential clients search for services related to coaching, they will be more likely to find your website.

Search engine optimization works by using keywords that are relevant to your coaching services. These keywords should be used in the content of your website, such as blog posts, service descriptions, and other pages. Additionally, you can use tools (see our example below) to help optimize your website for search engines so your content is found at the top of the search results.

Key Steps To Optimize Your Coaching Website For Search Results

Optimizing your website is not as difficult as it may seem. Here are some key steps to help you get started:

1. Research Keywords: Start by researching keywords related to your coaching services. Use keyword tools such as Google Keyword Planner or Ubersuggest to find relevant keywords that potential clients may use when searching for a coach.

2. Optimize Your Content: Once you have identified the keywords, use them in your content. Make sure to include them in titles, headings, and throughout the body of your text. Tools like Frase and RankMath (demo in the video) help greatly to find the right balance.

  • Create a content plan using the top keywords and spread them across several months. You could even come up with an entire year worth of bi-weekly or monthly blog posts from your research. This way, you’ll never run out of topics to write about. And the best is that you know that these are topics people are actively looking for!
  • Make a list of existing pages and posts on your website that need improvement. You could rewrite them yourself, use Frase or hire a writer on Fiverr to update the articles all at once for you.

3. Use SEO Tools: Use tools such as RankMath to help optimize your website for search engines. RankMath is a free WordPress plugin that helps you optimize your website for search engine optimization and provides detailed reports on how well your website is performing.

4. Monitor Your Progress: Finally, monitor your progress by tracking the performance of your website in search engine results. This will help you identify areas where you can improve and make sure that your website is always up to date with the latest search engine optimization trends.

The Easy Way To Optimize Your Coaching Website With RankMath

What Is RankMath?

RankMath is a powerful plugin for WordPress websites that makes it easy for coaches to optimize their websites for search engines. It provides a range of features such as keyword optimization, sitemaps, and keyword analysis. It also offers detailed reports on how well your website is performing in search engine results.

How Does RankMath Help Coaches?

RankMath helps coaches to optimize their websites for Google search results or rankings by providing a range of features such as keyword optimization, sitemaps, and SEO analysis. It also offers detailed reports on how well your website is performing in search engine results.

How to Use RankMath on Your Coaching Website

Let’s say you have already written an article. As you will see in this video, RankMath makes it so easy for you to get that article optimized for search results so it can be found by your target audience.

As you can see in the video, the article already meets some basic guidelines for good article writing:

  1. The title includes your keyword.
  2. There is a good mix of headlines and text, so readers can easily “skim” or “scan” your article to determine quickly if it’s worth reading. We all do this, so make it easy for your readers to decide to keep reading!
  3. Headlines include your keyword.
  4. The body of the post includes your keyword.
  5. You include images.
  6. Your meta description (the preview text that displays in Google’s search results) includes your keyword.
  7. You have included other relevant phrases or keywords connected to your topic.

What RankMath will do is an analysis of your content according to the keyword you are targeting.

Next, the tool will give you an overall score. You want that score to turn from red or yellow to green. Ideally, you’ll reach a 100% score, but for some topics, you may be satisfied with a slightly lower score that is still “in the green zone.”

This tool is so powerful, it teaches you everything you need to do, like a checklist with some coaching.

  1. It will tell you if your headline is long enough and compelling enough.
  2. It will show you if you have too many or too few mentions of your keywords.
  3. It will show you if your URL slug is including your keyword and if your meta description is too short, too long, or misses your keyword.
  4. It will remind you to include internal links and title tags.
  5. It will also teach you to include keywords in the ALT tags of your image. That is the little description box you see when you click on your image. No reader will see it, but search engines will use it to determine where your content belongs.
  6. It will even make keyword suggestions that may be helpful to include — perhaps some phrases you have overlooked.

Simply go through the checklist provided in the panel to the right and improve until your overall score looks good to you.

Why RankMath Is The Best SEO Plugin

Of course, there’s so much more you can do with RankMath, but we promised to keep it simple. We believe that any coach can improve their Google search ranking and drive more visitors to their business website with this simple, user-friendly, and quite affordable tool.

This plugin has many additional features that help you to improve every piece of content — whether a single post or other types of content. Today, we highlighted only the key features that stand out and will make it easy for you to hit your target keywords and improve the search engine rankings for your coaching business.

We chose to demonstrate RankMath over other options because it is the most user-friendly of all SEO plugins. If your goal is to increase your online presence and rank higher in your search results with a lightweight plugin for WordPress, then RankMath is your best bet!


SEO for coaching websites is a great way to get more visitors and increase visibility. By researching keywords, optimizing content, and using RankMath to analyze your life coaching website’s performance, you can easily improve your search engine ranking and get more visitors. With this plugin, you can easily optimize your content for search results and maximize the reach of your website.



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